Marketing is critical for D2C brands. In fact, marketing spends up to 50% of D2C revenue, which has resulted from the monopoly of traffic drivers like Facebook and Google, amongst others. Influencer marketing is also becoming very expensive. Brands turn to new channels like TikTok, Pinterest or partnerships. However, they get saturated very fast, leading to reduced conversions. Other ways to reduce marketing spend, such as keyword optimization, podcast advertising, and social media advertising, are also unlikely to yield the desired results, considering the increased competition.
But what affordable solutions are available to D2C brands? Fortunately, a solution is staring us in the face, and that’s the use of first-party data. Typically, conversion rates for customers visiting D2C websites are between 1-3%. However, what about the other 97-99% of customers who are not buying but are leaving critical clues on their likes/dislikes, browsing behavior, and interests?
First-party data is more critical now than ever before because third-party cookies keep getting banned, and brands won’t be able to rely on social media platforms like Facebook and Google to target their ideal audience effectively. By utilizing their first-party data, D2C brands can increase the relevance of their marketing campaigns and drive better customer engagement. By understanding consumer preferences from data, D2C brands can create tailored messaging and timely communications. Utilizing first-party data will allow brands to build long-lasting customer relationships and build a foundation for growth
Two key problems in adoption of first party tools through – the cost and the technical expertise required. No wonder, its a luxury reserved for large companies and VC funded brands. This is where we at Alme, aim to make a difference. Alme is a one click plugin which works out of the box and starts taking advantage of your data to show personalized collections and notifications to users, also gathering their contact informations for identity resolution.
It is also the most affordable solution in the market by a league. At just USD 0.003 per visitor or $300 for 100k visitors monthly, we guarantee to bump up your conversion by 20-25%. This is one-third the price of any competitor you will find, with half the feature sets we have. We have a more detailed competitor evaluation over here.